Backpacker Magazine Get Out More Press Coverage

Active Interest Media

From 2007-2008, I managed press coverage for Backpacker magazine’s, Woolrich-sponsored Get Out More tour, empowering audiences nationwide to explore the benefits of getting outdoors.  I developed a media database of press contacts, wrote press releases and pitched stories to reporters, landing a feature story in the largest newspaper in Rhode Island my first time out.

“The tour garnered four times the amount of press the tour received the previous year — over 4.5 million media impressions. I was thrilled with her results, and so was the client. Kate is smart, responsible, and lovely to work with. I highly recommend her.”

Dayna Macy
Communications Director, Active Interest Media

AIM_Backpacker GOM Pitch